About Us

Hey there! I’m Jasmeet, the face behind FAD – a jewelry brand with a vision to become one of India’s best!

Why FAD? Because jewelry is more than just an accessory; it’s how you tell your story. 
At FAD, we bring together timeless elegance and modern trends, offering pieces that express your unique style and personality.

Whether you're looking for something bold or subtle, we've got something that speaks for you!

But here’s the thing, I'm not here to just make a sale. I’ve spent a decade working in the client service industry, and know that customer experience is above a sale!
When you'll reach out to FAD, whether it’s on Instagram or WhatsApp, you'll find out, I'll make your online purchase a top-notch experience. 

From the first "hello" to the final purchase, you are valued and cared for. Every interaction with my customers is memorable to me and I make sure it's for them as well, regardless of the sale.

I believe, the success of a business isn’t measured by sales made, but by the number of happy connections we create.

That’s why when you see the "Women of FAD" featured on our website, it’s more than just a hashtag. It’s my way of saying thank you for being a part of the journey. 
You’re not just a customer, rather a part of the FAD.

Thank you for being here. I’m beyond grateful for your support and so excited to continue this journey with you!