About Us

Hey there! I’m Jasmeet, the face behind FAD – a jewelry brand with a vision to become one of India’s best!

Why FAD? Because jewelry is more than just an accessory; it’s a way to tell your story. At FAD, we bring together timeless elegance and modern trends, offering pieces that help you express your unique style and personality. Whether you're looking for something bold or subtle, we've got something that speaks to you!

But here’s the thing – I'm not just here to make a sale. I’ve spent nearly 10 years working in client service, and I know that customer experience is everything!

When you reach out to FAD, whether it’s on Instagram or WhatsApp, I’m committed to making sure your experience is top-notch. It’s not about pushing a product; it’s about ensuring that from the first "hello" to the final conversation, you feel valued and cared for. I want every interaction to be memorable, even if it doesn’t end in a sale.

I truly believe that the real success of any business isn’t measured by how many pieces we sell, but by the number of happy connections we create.

That’s why when you see the "Women of FAD" featured on our website, it’s more than just a hashtag. It’s my way of saying thank you for being part of the journey. You’re not just a customer – you’re a part of the FAD family, and you matter to me.

Thank you for being here. I’m beyond grateful for your support and so excited to continue this journey with you!